As I waited at a bus stop yesterday, the usual advert at the bus shelter caught my eye. It was an ad for the new Vince Vaughan movie ‘The Truth Hurts’.. or wait, is it called ‘The Dilemma’? Ok so I knew already the title of this movie was The Dilemma but it is so ridiculously stupid looking I wanted to unhinge the plastic cover, take out the massive abomination and burn it right then and there. As someone who loves movies and art/design, it displeases me to see the abundance of ugly and lazy poster art for new movies.
Look at that poster, all the cast looking like waxworks, clearly not in the same room, photoshopped to within an inch of their lives. I understand an actors face sells a movie nowadays but come on! A bit of invention would be nice.
Do not think it is just this poster that falls into this category. Nearly every ‘Frat Pack’ movie, heck, most comedies nowadays uses this chunky font and blank look into the camera, although, in what must have been an epic epiphany, they’ve changed the colour from red to blue!
And look at just a few random posters from just last year that show that movie posters can still be beautiful.
Universal, take note.